During the first week of the internship, the 12 interns and our agency manager, Heather, took a field trip to visit some of the interactive marketing and ad agencies in Nashville. Our first stop was RedPepper, where we met with Lindsay and Danny. Honestly, the day trip could have ended right then and I would have been satisfied; touring the agency, I knew that this was the industry I am meant to be in. At what other job could you get away with throwing balls down the hallway and having a room dedicated to painting on the walls? The agency was bright and colorful, and the staff was so upbeat and acutally happy to be at work.
RedPepper shared with us the major project they had been working on for Kirkland's. The agency created an intereactive online community for the furniture and home decor company, called My Kirkland's. On the social network site, customeres can share creative home decorating ideas, photos, and sign-up for exlusive members' savings. In addition, RedPepper used other social media networks like Facebook, as well as launched an online promotion and email campaign. The project was a huge hit, driving millions of faithful Kirkland's customers to the social networks, and millions more into their stores.
Here's a video that sums up everything that RedPepper did for the project. It's pretty innovative and inspiring stuff!
