During the first week of the internship, the 12 interns and our agency manager, Heather, took a field trip to visit some of the interactive marketing and ad agencies in Nashville. Our first stop was RedPepper, where we met with Lindsay and Danny. Honestly, the day trip could have ended right then and I would have been satisfied; touring the agency, I knew that this was the industry I am meant to be in. At what other job could you get away with throwing balls down the hallway and having a room dedicated to painting on the walls? The agency was bright and colorful, and the staff was so upbeat and acutally happy to be at work.
RedPepper shared with us the major project they had been working on for Kirkland's. The agency created an intereactive online community for the furniture and home decor company, called My Kirkland's. On the social network site, customeres can share creative home decorating ideas, photos, and sign-up for exlusive members' savings. In addition, RedPepper used other social media networks like Facebook, as well as launched an online promotion and email campaign. The project was a huge hit, driving millions of faithful Kirkland's customers to the social networks, and millions more into their stores.
Here's a video that sums up everything that RedPepper did for the project. It's pretty innovative and inspiring stuff!
It sounds like you are really enjoying the internship and thats great! Having that opportunity to go to Nashville is awesome! I like how RedPepper created the interactive game for Kirklands and how we just covered it in class. I think it's a great way to get the customer involved! I think for my internship with the College we are going to start working on trivia days and whoever comes in first with the right answer get a prize, I hope it works!
ReplyDeleteI really enjoyed reading this post and watching the video related to MyKirklands. I believe RedPepper has the perfect idea of where marketing is headed, "from coupons to relationships". I'm inspired to know what we are learning in this class, is actually what is going on in the real world.
ReplyDeleteI love it that you're having a valuable internship experience! This is what internships are supposed to be. I do like Kirklands, so I can't wait to check out all of these strategies as a consumer and a marketer!
ReplyDeleteCongrats on your intership! Sounds like a great experience. I watched the video you had posted and I really liked it. The overall vibe of the video and the way they distributed the information in a fun unique manner really impressed me. The idea to have a consumer and 3 friends register was brilliant, that just added more people to the social network chain without anymore effort of the company. If that video is any indication to how they run their business, then they are doing an amazing job!
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