After our discussion in class this past week about the influence of "Mommy Bloggers," I wanted to dive a little bit deeper into the topic. Blogging is an incredibly powerful tool; it can start a PR firestorm for a company. For instance, the screenshot below is taken from the David's Bridal Fanpage where an angry mother of the bride ranted about the poor customer service she experienced.
Blogging is also more than just a hobby or way to stay in touch with friends and family; some people have turned it into a full-time career. Infamous gossip blogger Perez Hilton makes more than $100,000 every month! After doing some research, I found a report published by Technorati full of blogging stats and figures, based on the responses from over 7,000 bloggers. Here are some of the facts I found particularly interesting:
- 42% of respondents in the report said they have blogged about a brand they love or hate
- 48% of those polled believed more people will start getting their news and entertainment from blogs, rather than traditional media, within the next 5 years
- 19% of those polled blog full-time and generate revenue from their blogs
- 77% of Internet users read blogs on a regular basis.
- 2/3 of bloggers are male.
- Almost half those polled have more than one blog.
- 15% of bloggers spend more than 10 hours blogging every week.
- The majority of bloggers update their blogs about 2-3 times per week.
I think your blog post this week was very interesting! I still am shocked so many people can make a living off of blogging, like Mommy bloggers. I think blogging is a great thing, I have really put it to use with this class but also personally for something employers can look at..I actually really enjoy this!
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